Genius Sports and Serie A: A partnership redefining the game.

Italy now sits at the core of the international wagering landscape. A pivotal alliance between football and technology heralds a long-term partnership. Genius Sports, a worldwide leader in sports betting data and live streaming, has inked a multi-season contract with Lega Serie A. This goes beyond a simple deal: it constitutes an all-encompassing arrangement that includes every fixture from Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. Consequently, each strike, challenge, and play will be streamed and scrutinized instantly for a worldwide viewership of supporters and players. For Italy, this marks a significant advancement towards deeper convergence of soccer, broadcasting, and gambling. For betting firms, it unlocks a treasure trove of authorized, secured, and validated information.

Preserve the spirit of fair play and the trust of our supporters

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this arrangement guarantees that solely authenticated data enters the market, a vital step for preserving the integrity of tournaments and the security of those who wager. In a fast-changing landscape, where misinformation and unverified channels can sway both the sport and betting behaviors, aligning with a trusted ally like Genius Sports delivers a powerful statement. It equally serves as an appeal to authorities to strengthen their efforts in defending football and its supporters. Here, technology stands as a shield against interference and a partner for everyone whose life is fueled by sporting passion.

Innovation, magnitude, and foresight: the success formula behind Genius Sports

Mark Locke, Genius Sports CEO, emphasizes: This collaboration is a deliberate strategic outcome, not a coincidence. After securing high-profile contracts like the NFL and Premier League, incorporating Serie A establishes command over the betting industry's most sought-after collection.The firm will introduce BetVision, a live service that streams matches in real time and incorporates layered data analytics, providing gamblers with a captivating and participatory environment. An initiative designed to transform the fundamental idea of “viewing a match.”

Italy serves as a pivotal center for European wagering activities.

Genius Sports' strategic investment in Serie A closely follows a new agreement securing data rights across 18 competitions governed by the Association of European Leagues. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech divisions, Genius is meticulously constructing a network that positions Europe as the definitive hub for contemporary sports wagering. For Italian soccer, this represents a central role in a thriving ecosystem that stimulates economic growth, creates employment, and, most critically, captures global focus. This move sends a powerful message to clubs, supporters, and industry participants: Italy's football remains a premier, competitive brand, fully prepared to embrace the future.