A landmark step in digital entertainment: ADM chooses 46 operators to shape the industry’s next chapter.

Italy's digital gaming sector is poised for a historic transformation. The Customs and Monopolies Agency (ADM) has completed the initial screening for awarding fresh licenses. A mere 46 operators, featuring prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas, have been approved to proceed. This decisive action is deliberate: by favoring entities with proven technological robustness and financial stability, the regulator is prioritizing a more secure, clear, and conscientious marketplace. The directive is unequivocal: the trajectory of Italian gaming favors those operators committed to delivering superior service and ensuring user safety.

An accelerated agenda for transformation

The clock is now ticking. Existing permits are set to lapse on September 17, 2025, potentially stretching briefly to the 30th of that month. In the interim, ADM will finalize its technical and fiscal evaluation of the chosen firms by July. Successful candidates must promptly remit the initial concession payment—set at 4 million—and demonstrate a minimum of 3.7 million in liquid assets. Agreements will be inked in August and September to ensure seamless continuity, maintaining uninterrupted operation of the gaming terminals.

Technology at the center of the new era

The overhaul reaches beyond paperwork: chosen operators must implement cutting-edge digital systems that connect with ADM’s protected platform. A six-month adaptation phase is set, aiming for complete implementation by March 2026. During this interval, legacy and modern systems will run in parallel, ensuring seamless service for users. Upon completion, firms are required to submit the second licensing payment—3 million euros—finalizing their formal transition into the regulated gaming landscape.

Enhanced player safeguards and reinforced regulations

A central aspect of the reform focuses on the handling of player accounts. Individuals will have the option to migrate their accounts to a different licensed provider, adhering to tax regulations and obtaining necessary approval beforehand. Operators who are barred must shut down all active accounts by August 17, 2025, ensuring customer funds are returned. Any unclaimed balances after a two-month period will be transferred to the State Treasury. Furthermore, submitting regular weekly reports on account transactions will become compulsory, and firms are required to convert into S.p.A. entities prior to securing operating licenses. The objective is evident: fostering a more transparent, secure, and stable market, while continuing to prioritize safe and responsible entertainment.